This is for all my college readers or for all my readers that wish they were back in college.
Don't ever say I didn't give you something. Have the King of Beers on me. Talk about wishes coming true...how long has this been dreamed of by people.
This marketing campaign should get some attention but long term probably won't make a difference in gaining some market share back. I can count on my hand the number of people that I know that drink the Bud full octane. I almost know more people drinking Pabst Blue Ribbon(shocking that even have a web page) than the King of Beers and to me that is shocking because PRB is as my mother would say all beer is "horse pee". If they weren't gaining market share from their award winning commercials during every sporting event, sponsoring the number 9 Kasey Kahne Budweiser car in NASCAR (which should be a slam dunk, target market from them) and everywhere else the Budweiser logo is then this just something to create free media attention and to have people blog about it.
By The Way:
Don't start the I don't drink or I stopped drinking Budweiser because they were bought by InBev, a Belgium company. It is still brewed in the USA and the last time I checked, it doesn't brew itself or magically appear in the stores so a lot of people are still employed in the US because of Budweiser who pay taxes and support the economy. It isn't Mayberry anymore. We are a global economy and the last time I checked a bunch of American businesses are overseas (in Belgium) sending the profits to the USA. Find another argument...
If Budweiser/InBev want to be successful they have to create brand loyalty with the next generation of beer drinkers who are turning to their competitors (which according to the article they are going to use social media giant Facebook to give away free beer on your 22nd birthday...that's a start - I hope it is more than one but not a case, let's be realistic)...college kids (legal aged college kids...This blog does not endorse underage drinking...I might not agree with the whole 21 thing but it's the law). You have to create brand loyalty as soon as possible - Why do you think my friends are still drinking PBR? - brand loyalty. I assure you again it isn't because it tastes good. To help them out of this situation, I am applying today for the position of Sr. Vice President of Marketing with InBev to create the Next Generation of Bud Drinkers on college campuses all over the country. You give me that position, a travel budget, a marketing budget, LA as my assistant and an expense account and we will get you some loyal Bud drinkers.
Don't forget this one's on me...You don't even have to say "thank-you". You get the next round and don't spill'em bringing them back.
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